Inbox Fitness
Discover the best ways to get fit, have fun, and achieve their goals
Description
Inbox Fitness is dedicated to helping customers discover the best ways to get fit, have fun, and achieve their goals. The website offers the best price in exercise equipment, nutrition products, and healthy items for your home and active lifestyle. Inbox Fitness’ mission is to bring health and fitness to every corner of your life.
My Role
- Lead Designer
- Front-End Developer
- Back-End Developer
Email Marketing
The company managed a large subscriber list. I was responsible for maintaining list quality and reputation. I designed, developed and deployed all of our email marketing programs. I employed MailChimps as an Email Service Provider (ESP) and used Mandrill for any outgoing transactional email.
jQuery Mobile
The first phase of Inbox Fitness wasn't optimized for mobile but it was a part of the road map. As traffic grew, we started planning for a separate mobile environment. I looked for a framework we could use to save on development time and decided to use jQuery mobile. Using SwordSoft Layout, I created wireframes for all the important pages before doing any development.
Custom Development
As the company increased it's customer base we wanted to add features that our eCommerce provider wasn’t able to provide. So we optimized cost and developed many of the features in-house. I built many custom features that improved the overall user experience and cut cost by optimizing processes.
- Refer-a-friend program
- Product Options
- Reporting tools
- Automatic gift card processing
- MailChimp eCommerce 360
- Nutritional facts parser